Is design a sufficient metaphor for creativity and innovation?

ROMAN COIN DEPICTING JANUS

This paper looks at a unique inter-disciplinary master’s in creativity and innovation and explores whether design is a sufficient metaphor for enduring success, or whether a systems approach might be more sustainable. The Roman God Janus (represented with two faces looking in opposite directions at the same time) is used to symbolise creative change, which often involves holding more than one viewpoint in mind at a time.

This report was written by Perspectiv’s Andy Wilkins and Clive Holtham from Bayes Business School at City University, London (formerly Cass). It was published in the conference proceedings of the 2011 International Conference on Engineering and Product Design Education held in London, UK.