Innovation and growth survey

This major innovation survey by PricewaterhouseCoopers was based on interviews with 300 CEOs of the UK’s largest companies and attributed the chasm between the innovative capabilities of the highest and lowest performers to the way in which ideas were fostered and managed at every level of the organisation.

The report contains significant insights into how to improve innovation performance and identifies ‘management trust’ as the number one factor that differentiates the most innovative from the least innovative organisations.